Simplifi by Quicken | Simplifi Review Personal Finance Product in 2021

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The Simplifi app gives users unique insights into their personal finances and makes it easy to budget and manage expenses.

 Simplifi by Quicken, a modern personal finance app from the makers of Quicken, was named the Best Personal Finance Product by the Fintech Breakthrough Awards for 2021.

The 5th annual FinTech Breakthrough Awards recognize the breakthrough companies and products in the global financial services and technology industry. This year’s breakthrough companies and solutions were selected from nearly 4,000 nominations from all over the globe.

For over 30 years, Quicken has provided personal financial tools to millions of people so they can lead healthy and confident financial lives. Since its founding, mobile devices and technology advances have changed the way people manage their money. Quicken has stayed ahead of the curve and maintained its industry leadership by anticipating its customers’ needs and delivering compelling innovations. Quicken launched Simplifi in January 2020 with unique features tailor-made for a generation of digital natives.

“We’re honored to be recognized by Fintech Breakthrough for our personal finance app Simplifi,” said Quicken CEO Eric Dunn. “In addition to studying the behaviors and financial habits of target customers, our team looked far afield to leading health and fitness apps in an effort to understand the most modern and innovative app experiences. The insights we uncovered enabled us to create a simple and differentiated experience that meets customers wherever they are in their financial journey.”

Simplifi provides an elegantly simple interface, allowing users to see a consolidated view of all their accounts, easily track day-to-day spending, and reach their savings goals. The app also provides powerful customized financial insights to help consumers put their finances on “autopilot” — giving busy users the option to stay on top of their finances in less than five minutes per week. These insights help users stay on track and create a personalized path to improved financial wellbeing. Customized notifications let users know of daily activity within their accounts, like when they get their paycheck, when bills are due, or when they achieve a major savings goal. These alerts also help users catch errors or bill increases and identify if they have more money to spend than expected.

In 2020, Simplifi was also recognized as the Best Budgeting App by The New York Times Wirecutter and received an honorable mention in the Fast Company Innovation by Design Awards.

More information about Simplifi is available at

About Quicken: 
Quicken is the #1 personal finance software in the US. For over 30 years, customers have relied on Quicken to manage all their finances, so they can lead healthy financial lives. Its desktop and cloud product suite includes a family of products that cater to different financial needs and device preferences — Quicken Starter Edition, Quicken Deluxe, Quicken Premier, and Quicken Home & Business, all of which can sync with Quicken’s website and mobile apps — as well as Simplifi for mobile and web. Simplifi, named the “best budgeting app” by The New York Times’ Wirecutter, is designed to help a new generation of mobile-first customers easily stay on top of their finances. Over 17 million people have used a Quicken product to manage their finances. Learn more at

Simplifi by Quicken Review 2021

Simplifi by Quicken is a modern budget and money tracking app from the company that owns Quicken. Unlike the old-school desktop money app, however, Simplifi is a brand new app that runs on the web as well as iOS and Android devices.

Simplifi brings users a clean easy-to-use ad-free money tracking experience. However, there is a fee. And the app may not be perfect for everyone. Let’s take a deeper look at Simplifi by Quicken and whether it makes sense for your finances.

What Is Simplifi?

Simplifi is a money tracking app from Quicken. The cloud-based app works on the web as well as most popular mobile devices. Unlike (free) rival Mint, Simplifi doesn’t display any advertising. Instead, users pay a modest monthly or annual fee. Depending on your privacy and advertising preferences, that could be a refreshing change from ad-heavy Mint.

Once signed up for Simplifi, you can view all of your bank, credit card, loan, investment and other financial accounts in one place. After logging in, you can view balances and recent transactions and how those purchases stack up to your planned budget.

But Simplifi does more than just help you track your money. Here’s a look at some important features and how they may help you better manage your money.

What Does Simplifi Do?

When signing up for a new Simplifi account, you will be prompted to connect your bank and other financial accounts. Once securely connected, Simplifi slurps up your financial data from every connected account and aggregates it into one helpful dashboard.

You can track your net worth, income, total savings and store refunds, and set financial goals, among other features.

In my testing of the app, everything worked well. I never felt stuck or confused adding my bank and investment accounts or navigating the easy-to-understand menus and dashboards.

The Simplifi bill tracking page includes a calendar and a list of upcoming and recent recurring bills or transfers.
The Simplifi bill-tracking page includes a calendar and a list of upcoming and recent recurring bills or transfers.
The reports section includes an interactive graph of recent expenses.
The reports section includes an interactive graph of recent expenses.

Simplifi by Quicken Features

PriceMin: $2.99, Max: $3.99, Term: month
Bill Payment
Investment Tracking
AccessWeb Based, iOS, Android
Credit Score Monitoring
Bill Management
Retirement Planning
Tax Reporting
Reconcile Transactions
Custom Categories
Import QFX, QIF Files
Two-Factor Authentication
Online Synchronization

Main Features of Simplifi by Quicken

Simplifi has a decent list of features. Here are the main features to know about if you’re thinking about signing up:

  • Account and transaction tracking: The most important area of Simplifi is the dashboard. Here you view accounts and balances, your current spending plan, recent transactions, upcoming bills and other valuable financial metrics. The transaction tab keeps track of every single time money moves in or out of your accounts. Or enter transactions manually.
  • Spending plan: A nicer way of saying “budget,” the spending plan section tracks your expenses to a monthly plan. You choose your budget with suggestions based on recent income and expenses.
  • Bill-tracking: A calendar and list of upcoming bills help you understand what’s coming due soon, so a recurring charge or withdrawal doesn’t blindside you.
  • Financial reports: The financial reports section includes graphical breakdowns of your spending, income, net income, savings and a monthly summary. You can also track refunds from stores to make sure they actually send the refund to your card.
  • Investment details: The investment details page brings in a big list of all investment holdings from connected accounts. It shows only balances and today’s price change. There’s room for improvement here.
  • Savings goals: Savings goals allow you to track progress toward specific goals like an emergency fund, down payment or major purchase. This useful feature ties into your budget, so you remember to set aside funds for your goals.

How Does It Work?

You can adjust goal settings and include contributions in your monthly spending plan.
You can adjust your goals settings and include contributions in your monthly spending plan.

Every feature in Simplifi is straightforward and simple to use. To enjoy the full power of Simplifi, connect every possible financial account. Without complete data, your dashboard and reports are far less helpful.

Simplifi doesn’t work with Quicken data. It’s an independent app with its own database. You can’t currently import data from other apps. When you sign up at Simplifi, you’re starting from scratch with a clean slate.

Simplifi currently supports banks and accounts located only in the US. Sorry, international friends.

Who Is Simplifi For?

Based on the user experience and financial tools, Simplifi is best for people who want a clear overview of their money and to receive valuable tips to stay on target.

It’s best for people who don’t mind paying a little bit for an ad-free experience. This also improves the app’s privacy and security, as you’re not seeing suggestions from other companies based on your data.

If you are opposed to paying for a budgeting app, you’ll need to look elsewhere as this one requires a subscription fee after a free trial period. But for many people, going advertising-free and getting the features they want makes it worth the cost of $3.99 (or less) per month.

Fees and Limits

Simplifi gives you a free trial for 30 days before you’re billed. You enter your payment card information when signing up and need to cancel before the billing date to avoid a fee if you decide Simplifi isn’t for you.

Choose from two available subscription plans:

  1. You can pay $3.99 per month
  2. Or save money by paying $35.99 per year

The $35.99-per-year plan comes out to $2.99 per month, which is a fairly significant savings. If you’re going to sign up, that plan is a better deal.

Once signed up, you won’t pay any more than the subscription fee. And include as many financial accounts as you want, since there is no limit.

How Do I Open an Account?

If you’re sold on the features and want to sign up for a free trial, this is the signup process:

  1. Head to the Simplifi website or download the mobile app on your phone or tablet. Then just click the “start a free trial” button.
  2. When you click to sign up, you’ll go through a simple set of onboarding steps where you enter your email, a password and billing information.
  3. After you’re signed up, it’s time to connect your financial accounts to start taking advantage of what Simplifi has to offer.
  4. It’s easier than signing up for a bank or other financial product but a little more complicated than signing up for a social network. Overall, the signup process is easy and earns a good review.

How’s the Customer Service?

Customer service is available only to users who are logged into the Simplifi platform. You can reach customer service from 8:00 A.M. to 5:00 P.M., Pacific Time, seven days a week via a messaging system.

According to Simplifi, they respond to most questions within a few minutes. In my test, I initially got an answer from a bot, but it was easy to click a button to “talk to a person” for human customer service. An actual human answered in about one minute. He was pretty nice too, considering my question was, “I just wanted to see if you really responded in a few minutes.”

Is Simplifi Safe?

Simplifi uses bank-level security and encryption and I had no qualms handing over my login information. Simplifi connects to your banks and stores data using 256-bit encryption. I think that not even the NSA could break into your financial data with that level of security.

Simplifi by Quicken Pros & Cons

 ProsEasy to use— The menus and tools are easy to understand, navigate and use even if you’re not a financial pro.Helpful financial info— Information (including spending plans, upcoming bills and goals) help you stay on track.No advertising or upselling— You won’t see any ads or product suggestions. Just your financial information and advice.
 ConsSubscription required— Unlike some competitors, there’s no free version. You’ll have to pay monthly or annually to use Simplifi after the free trial period.Room for improvement in some areas— Investment features are minimal. And there’s not much help for planning to get your debt and loans to zero.

Best Alternatives

  • Mint: Mint is a large and well-known money tracking app owned by Quicken’s old company Intuit. It’s free and supported by ads.
  • Personal Capital: Personal Capital is a free money tracking app with a focus on investments. Or pay a fee for investment management services.
  • Lunch Money: Lunch Money is a newer financial app designed for people who want a numbers-driven advertising-free money tracking and budgeting experience.
Investment Monitoring
Retirement Planning
Bill Payment
Manual Entries
Bill Management
Sign UpRead ReviewRead ReviewRead Review

Bottom Line: Is Simplifi Worth It?

At $2.99 per month (paid annually) or $3.99 monthly, is Simplifi worth it? There are good arguments either way.

Some people may prefer to save by choosing a free alternative like Mint or Personal Capital. Others are happy to make a small payment to avoid ads and upselling and to get better customer service. If you are part of the second group, Simplifi is an excellent option.

Simplifi Review [2021]: Is It Worth the Monthly Fee?

Trying to get a handle on your finances? Simplifi gives you the big picture, so you can make better decisions with your money.

One of the hardest parts of budgeting is actually sticking with it. We all have financial goals, but they can be easy to forget when the next tempting splurge comes up, or when we’re doing a bit of retail therapy on Amazon.

Beyond that, it can also be hard to truly visualize your money, and understand what you have, what you owe, and what you need to save to achieve your goals.

Simplifi, the newest personal finance tool from Quicken Inc., can help with all of that. So if you’re ready to live a whole new kind of financial life, keep reading our review to learn how Simplifi can help you.


Quick Summary

Easily view all of your finances together and better manage your budget.

  • One stop shop for all of your budgeting needs from tracking your spending to achieving your savings goals
  • Intuitive and easy-to-use app makes it easy to customize each feature and optimize your financial habits
  • Free 30-day trial

Visit SimplifiIn this Simplifi review:

What is Simplifi?

Simplifi was first announced in February 2020 as the latest addition to the suite of personal finance solutions offered by Quicken. The company has been in business for more than 30 years and is best known for its personal accounting solutions that track spending and investments online.

Unlike other Quicken solutions, Simplifi is a bit more straightforward and was primarily designed to help people better visualize, spend, and save their money. By offering helpful organization tools that connect with your bank account, Simplifi can help you track your bills and other expenses as well as your progress when it comes to various savings goals.

How does Simplifi work?

Simplifi can connect to over 14,000 financial institutions, which means you’ll be able to see your full financial picture in real-time — even if your money is in many places. By pulling data from all of your connected financial accounts (credit card accounts, savings accounts, retirement funds, checking accounts, etc.), the app is able to provide various high-level views of your finances, including things like your debt to income ratio, your net worth, your cash flow, and even your spending on certain projects.

But the company isn’t just helping you track the big picture items, it will also help you learn how to manage your money. It can help you find and track recurring expenses, establish spending categories, and even view your upcoming bills. With so many personalization features, the app really can help you gain a better awareness of your overall financial picture. You can monitor your spending by category, or set up custom spending watchlists using categories or tags. The company will even help you come up with a personalized spending plan based on your goals, and allow you to set up automatic monthly contributions to meet your savings goals — whether to buy a car, finance a mortgage, or save money for retirement.

In this way, Simplifi is a great tool for helping people overcome their biggest financial obstacles, whether that’s to get out of debt, curb their spending, or save up enough money for a big purchase like a wedding or a car. In fact, one of the only things the app doesn’t really help with is your credit score. Although other personal finance apps may offer a way to check your score or track it for changes, this isn’t something Simplifi offers at the moment. However, if you use the app consistently and make positive changes to your finances, you may see a boost to your credit score over time.

With so much to offer, it’s no wonder the Simplifi app isn’t free. However, the pricing is pretty reasonable with payment plans starting at $2.99 per month for annual plans, or $3.99 per month for monthly plans. Simplifi offers a free 30-day trial for new users, and it never charges additional fees or runs ads that will interrupt your service.

The Simplifi app is available for both iOS and Android mobile users.

Who is Simplifi best for?

The Simplifi app is an ideal choice for anyone interested in better understanding their finances and improving their spending and saving habits. Not only will the various personalization features allow you to fully customize the app to fit your needs, but it’s also an incredibly intuitive and easy-to-use app — hence why we named it the best user-friendly budgeting tool. 

Apart from providing a positive user experience, Simplifi also makes it easy to track all of your accounts in one place, from credit cards to investment accounts. If you want a quick, comprehensive look at where your money is going, this app may be right for you.

Whether you’re looking to gain more insight into your spending, better track your bills and expenses, or just hit a savings goal in less time, Simplifi has tools that can help you accomplish all of these things.

Simplifi by Quicken Adds Financial Insights, Helping Users Plan for the Future

Quicken, maker of America’s best-selling personal finance software, has released new features for Simplifi, its award-winning finance app, to offer users insights on their spending and saving habits and how to improve their financial well-being.

Simplifi by Quicken, which was recently named the “best budgeting app” by The New York Times‘ Wirecutter and recognized in Fast Company’s 2020 Innovation by Design Awards, is the easy, modern way to stay on top of your money. The ad-free app provides an elegantly simple interface to see all your finances in one place, better manage your spending and maximize savings, keep your bills and subscriptions in check, and get the insights needed to reach your financial goals with confidence.

With its new features, Simplifi offers even more insights to reflect on past financial behaviors, help you stay on track in the present, and create a path to continued and improved financial well-being.

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“Understanding your financial health can be challenging, especially considering factors like unexpected expenses and bills, and the uncertainty of the market,” said Quicken chief executive officer Eric Dunn. “Our customers want a better grasp on their finances and to gain knowledge about ways to watch their spending and increase their savings. Simplifi’s new features and functionality center around providing timely and useful insights so users can confidently create a strong financial future.”

Building on Simplifi’s launch in January, this series of updates makes it easy to:

Stay on track with customized insights: New features from Simplifi surface actionable insights about the elements of your finances that you care about, when you need them. New Notifications and Alerts, via email or in-app push notifications, provide you a host of insights to help you proactively stay on top of your finances. You can customize the alerts to focus on the information you care about, such as when Spending Watchlists approach or exceed target spending, information about upcoming bills, your paycheck deposit, and more.

Create the path to a better financial future: Simplifi was designed to not only track your past finances, but also plan for your future.

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Planned Spending, a new capability in Spending Plan, gives you the option to set aside money for planned expenses throughout the month. For example, at the beginning of each month, you can set aside the amount you typically spend on groceries so you know you’ll be able to cover them, even as other expenses come up.

Enhanced reporting tools give you fresh insight into your spending behaviors. You can see how much your spending on certain categories, such as groceries or takeout, has changed over time, or check how your spending patterns shifted during the pandemic. New monthly summary reports make it easy to compare your finances month over month. 

Wrangle monthly bills: Simplifi also plans to release Bill Presentment, a feature that tracks the status of all your bills, including exactly how much is owed and when it is due.

Import transactions from CSV files: Simplifi helps you reflect on and better understand your past spending and savings by providing a view into your financial history. To ensure you have a holistic view of your finances, Simplifi now lets you import transactions from CSV files, including from Mint, Personal Capital, Apple Card or your own CSV file.

Simplifi by Quicken

Stay on top of your money with Simplifi by Quicken, named Best Budgeting Apps & Tools by the NYTimes Wirecutter. Simplifi makes budgeting easy so you can better manage your spending, know what you have left to spend or save, and stay on top of your money. Want to save for a vacation, a car, or a home? For as little as $2.99/month, Simplifi helps you make the right choices so you can reach your financial goals with confidence. Members can try Simplifi for 3 months FREE. From the trusted makers of Quicken, the best-selling personal finance management software.

Quicken Bets Consumers Will Pay For Its New Personal Finance App Simplifi

At a time when free apps, zero-commission trades, and no-fee banking is becoming the norm, Quicken is betting consumers are willing to pay for help managing their finances.

Applying what its learned selling one of the most popular personal finance software programs for more than three decades, Quicken is launching Simplifi, a personal finance app that costs $3.99 a month or $39.99 a year after a 30-day free trial. 

“Plenty of people will settle for a free app but we’re not addressing that part of the market,” said Eric Dunn, CEO of Quicken. “There’s a very large group of customers who are willing to pay to get results.” 

The mobile app is aimed at people in their 30’s, 40’s, and 50’s who are entering different life stages whether it’s purchasing a home, starting a family or paying for college. Simplifi provides mobile users with a comprehensive but easy way to see all their personal finance accounts in one place. Users can track day to day spending, set spending alerts and create short and long term budgets. Simplifi’s Watchlists feature tested well with beta users who liked the ability to track everyday spending categories such as food, transportation, and entertainment. The app also creates a custom plan based on the user’s income coming in and bills for the month. 

“Our target market has financial complexity. They need more from a personal finance app,” said Dunn. Those complexities are what drove consumers to purchase Quicken’s software during its heyday in the 1990’and is why it’s still growing today. Over 17 million people have used Quicken over the years with the customer base currently standing at 2.5 million active users. Quicken’s shift to the cloud is breathing new life into the software with subscriber growth of more than 40% last year.  Quicken thinks it can stand out from the slew of other fintechs offering similar services by making its app ad free. It also isn’t trying to upsell customers by hawking services or enhanced options.  

Quicken may have lofty goals for its new personal finance app but it is late to the party when it comes to launching a mobile app. Apps that help you budget and manage money have been around for several years with some including Acorns and HelloWallet already amassing scores of customers. But Dunn doesn’t view fintech apps as its direct competitors. It’s going after the individuals who use a banking app plus an Excel spreadsheet. The Quicken CEO  thinks consumers will always use their bank or credit card app but in addition to that, they will use Simplifi to solve the problems that caused them to resort to a spreadsheet in the first place.

Dunn isn’t too worried about coming to the market a couple of years after the fintech revolution kicked off either. Spun out from Intuit in March of 2016, the first two years were focused on its Quicken software and building out mobile and web features for that business. Simplifi has been in active development for about a year-and-a-half and Dunn said after iterations and testing it is now ready for primetime. Whether or not consumers are willing to pay to access it is still anyone’s guess. 

“Everyone who produces an app has to have a way to pay the bills. They monetize by selling ads or upselling other services or in our case it’s straight forward,” said Dunn. “You pay us $3.99 a month and we deliver a commitment to improving the app as long as we are here.”

Simplifi by Quicken Adds Financial Insights, Helping Users Plan for the Future

Simplifi’s powerful insights and new features help you make financial decisions and reach your goals with confidence

Quicken, maker of America’s best-selling personal finance software, has released new features for Simplifi, its award-winning finance app, to offer users insights on their spending and saving habits and how to improve their financial well-being.

Simplifi by Quicken, which was recently named the “best budgeting app” by The New York Times‘ Wirecutter and recognized in Fast Company’s 2020 Innovation by Design Awards, is the easy, modern way to stay on top of your money. The ad-free app provides an elegantly simple interface to see all your finances in one place, better manage your spending and maximize savings, keep your bills and subscriptions in check, and get the insights needed to reach your financial goals with confidence.

With its new features, Simplifi offers even more insights to reflect on past financial behaviors, help you stay on track in the present, and create a path to continued and improved financial well-being.

Compare Simplifi vs Quicken

Simplifi is a finance management app created by Quicken that helps individuals reach their money goals. Users can see, plan, and navigate their finances anywhere and can also customize their finance categories and tags. The app provides useful insights about everyday changes that can help users achieve their financial goal in the future. Individuals can get a consolidated snapshot of their credit cards, investments, recurring bills and subscriptions, and upcoming bills and transactions to understand how it affects their balance. They can also be in control of their spendings and manage their bills using simple graphs and personalized categories. Simplifi analyses the user’s income and bills, and creates a customized spending plan which ensures a consistently positive account balance. It also helps them to set up savings goals for different milestones, track the progress, and understand how to reach those goals. All these features make it possible for individuals to set and achieve homeownership goals, family savings goals, vacation goals, and many others.Quicken is a personal finance management tool that helps to organize and manage personal budgets. Get real-time notifications in your Quicken mobile app* when you use your card, including pending transactions, so your spending, budgets and custom alerts are always up to date. Reimbursement for expenses incurred for stolen or damaged phones, if recurring phone bill payments are made with an eligible Mastercard. Pay any bill directly from Quicken. Now Quicken Bill Pay1 is free with Premier and Home, Business & Rental Property plans. No need to go to different websites, remember passwords, and monitor multiple accounts1. Access both e-bills and manual bills on one common dashboard. They protect your data by using a secure Internet connection and the latest SSL encryption technology.

Simplifi by Quicken alternatives and competitors

Reach your money goals with confidence!Introducing Simplifi by Quicken, the personal finance app that gives you something to look forward to.Available on Web, iOS, and Android.

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